Super7, a San Francisco shop that specializes in vintage toys, wanted to offer its niche audience a travel experience to Tokyo, the mecca for toy collectors. This book is not only a travel guide which breaks down practical and cultural barriers that visitors might face, but it’s also a treasure map for finding the coolest Japanese toys.
The front of the guide gives readers practical advice about what to pack, how to read subway maps, make telephone calls, and navigate this unique city. Sidebars with illustrations and graphics support this section and make it fun and simple. The back of the book is centered around a system of maps, designed to make getting around the city and the book easy.
Illustrated with photography featuring shop owners and their toys, the guide gives toy collectors an insider’s look at the hidden destinations of Tokyo toy culture. It's been such a success that multiple editions and even an extended edition have been published.