For over 18 years, Google employees have been working behind the scenes developing sustainable technologies and promoting environmental initiatives and felt it was time to let everyone know. Google turned to R/GA to help create a strategic brand expression for their first sustainability report.
The report was envisioned as a content hub where information could be updated easily as projects developed. We were asked to help curate and create content as well as a look and feel.
The concept was to communicate Google’s “healthy disregard for the impossible” with an experimental, lab-like page layout, realistic, editorial photography and infographics that make data easy to understand.